Anticipation for #HMBalmainNation has been building ever since Jourdan Dunn and Kendall Jenner debuted head-to-toe looks from the collaboration alongside designer Olivier Rousteing at the Billboard Music Awards in May. Then just last week, 99 still life images of the collection leaked online before Instagram shut down the account from which they originated.


Just hours before the much-anticipated runway show debut of Balmain’s collection for H&M, designer Olivier Rousteing sat down for two consecutive press conferences in downtown New York City on Tuesday with Vogue Runway’s Nicole Phelps and H&M’s Head of Design, Ann-Sofie Johansson. Rousteing discussed his favorite pieces, how he hopes to satisfy the brand’s fans and, of course, what kinds of compromises the luxury house had to reach with the fast fashion retailer in order to translate the couture pieces into accessible prices.

“I was like more, more, more, and you were like, ‘Yes, it’s fine more but just a little bit less,'” said Rousteing, referring to Johansson and laughing. “We managed to make it happen, to find our compromise. I think Ann-Sofie wanted longer dresses and I wanted shorter. I wanted really, really, high heels and she went, ‘Let’s do 2 [centimeters] less, we’ll be fine.'” Johansson agreed, noting that the dress lengths in the collection are still quite short.

Despite designing dresses that cost over $16,000 as his day job, Rousteing says he understands the importance of the collaboration’s affordability on a personal level. “[Ten years ago] I would watch the fashion shows of the big brands and I wished I could afford this jacket, I wished I could be a part of this world and this universe,” he said. “Many of my followers are like, ‘I wish I could have that, I wish I could have that,’ so I tried to make sure that the aesthetic of what we pulled out was close to what they want.”

Rousteing likened the collection to fireworks — it’s going to last only “two or three minutes,” thanks to the industry’s lightening-fast pace and how quickly the pieces are likely to sell out, but it will be an unforgettable experience that he said will “refresh” the brand with youthful, cool excitement. “Fireworks in the middle of my career, fireworks in the middle of Balmain, fireworks in the middle of H&M,” he said.


The look book only confirms what the leaked images revealed much to the Internet’s approval: Balmain for H&M looks just like real Balmain, at least in pictures. Women’s silhouettes are expectedly body-hugging and shoulders are pronounced. Pants are super voluminous or very tight. There’s more velvet, baroque-style jacquard, dense beading, cord and metallic thread detailing than one would expect for the price point. Accessories include waist-cinching belts, thigh-high boots, embellished clutches, chandelier earrings and even headphones (not pictured below). The outerwear is the best part of the men’s collection, featuring military-inspired double-breasted coats and zipper-covered leather jackets festooned with gold patches, trim or buttons. It’s all gilded and gaudy and over-the-top — just like Balmain. And now that H&M has ventured into beauty, the collaboration also includes a limited edition fragrance.



Balmain and H&M fall/winter collection


Balmain and H&M fall/winter collection


Balmain and H&M fall/winter collection


Balmain and H&M fall/winter collection


Balmain and H&M fall/winter collection


Balmain and H&M fall/winter collection


Balmain and H&M fall/winter collection


Balmain and H&M fall/winter collection

You’ll be able to shop the collection starting on Nov. 5 in 250 select H&M stores worldwide and online. The fragrance, however, won’t launch until Dec. 5. After plenty of teases — from spotting pieces on the red carpet to Instagram photos and campaign images starring Gigi Hadid, Kendall Jenner, and Jourdan Dunn — the images for the collection have finally been released, and everything looks so good. Waiting to shop just got a whole lot harder!


Like a “grown up”

A couple of days ago I figured out that I have grown up. I had very conflicting feelings about this. Should I be happy or sad? What should I wear? How show I spend my weekends now? So I decided to be more responsible with my life, have a healthy lifestyle, and be a better person. Sounds good right?

My first goal as a “grown up” is to continuing maturing as a person! Chicago has so many amazing museums and cultural activities and events to see and participate in! I’m a regular visitor at the Art Institute of Chicago and have been one for over 4 years. Each time I discover new galleries and exhibitions, but every time I go, I always start with the Modern Art Gallery, which holds such a great collection. It could seem very predictable that my favorite painter is Salvador Dali, and his painting “A Chemist Lifting with Extreme Precaution the Cuticle of a Grand Piano, 1936″ charms me again and again.

It’s spring now! A Beautiful time to decide to start a new life or “grow up” and start getting out of your comfort zone.  My next step will be about healthy choices, and on my next post I will tell you more about my workout routine and nutrition.

art, institute, chicago, fashion blogger, style, stylist, gucci, blond

art, institute, chicago, fashion blogger, style, stylist, gucci, blond

art, institute, chicago, fashion blogger, style, stylist, gucci, blond

art, institute, chicago, fashion blogger, style, stylist, gucci, blond

art, institute, chicago, fashion blogger, style, stylist, gucci, blond

Sunnies: Gucci

Jacket: BCBG Paris

Top: JCrew

Shorts: Michael Kors

Boots: DSW(unknown)

Neckless: H&M

A mile in Louboutin shoes.

Little black heels are as vital to a woman’s wardrobe as the little black dress. And in that same way, owning a pair of little black heels from Christian Louboutin is probably at the top of every shoe-lover’s bucket list — assuming she hasn’t already coughed up a paycheck to snag a pair.

I love a good pair of statement heels — Louboutin designs a wide variety of basic shoes that cater to his mainstream and cult followings. In his collections there’s a silhouette for everyone — and no one can resist the appeal of their signature red soles. For the shoe lover or the girl just looking to step up her shoe game, owning a pair of Christian Louboutins is the starting point.

“The shiny red color of the soles has no function other than to identify to the public that they are mine. I selected the color because it is engaging, flirtatious, memorable, and the color of passion.”

Christian Louboutin

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“People say I am the king of painful shoes. I don’t want to create painful shoes, but it is not my job to create something comfortable. I try to make high heels as comfortable as they can be, but my priority is design, beauty and sexiness. I’m not against them, but comfort is not my focus.”

Christian Louboutin

So true! Louboutin shoes are absolutely beautiful but mostly very uncomfortable. So be ready to sacrifice your comfort for fashion.

So here is my first Christian Louboutin Black and gold suede spike boots in Dolce&Gabbana ispired outfit.

shoes, boots, louboutin, christian louboutin, red bottom, fashion, style, fashion blogger

shoes, boots, louboutin, christian louboutin, red bottom, fashion, style, fashion blogger

shoes, boots, louboutin, christian louboutin, red bottom, fashion, style, fashion blogger

shoes, boots, louboutin, christian louboutin, red bottom, fashion, style, fashion blogger

Coat: Ellen Tracy

Skirt: Top Shop

Headband: H&M

Sunnies: Jimmy Choo

Boots: Christian Louboutin

Perfect skin tips.

Chanel Perfection Lumiere Foundation.

There is much to like about this velvety-smooth, sheer fluid Chanel Perfection Lumiere Makeup if you have normal to oily or combination skin. The texture is weightless and blends like a dream, providing sheer to light coverage that diffuses flaws yet let’s your natural skin tone show through. Blending must be swift because this dries fast, and this is definitely one of those “shake well before each use” formula!

This looks simply gorgeous on skin and holds up quite well over oily areas, too, assuming you’re not applying anything too slick or creamy beneath it (if you have oily skin you’d ideally want to avoid using such products during the day).

As for the shades, the range caters to those with light to tan skin tones. There are no shades for very fair or dark skin, though what’s offered is almost uniformly excellent, if ever-so-peach-tinged. Shade 70 Beige (the darkest color) sets a bit orange, but some may find it workable.

chanel, beauty, make up, chanel foundation, tips, fashion blogger

Chanel Soleil Tan De Chanel bronzing makeup base (earlier known as Bronze Universel).

Chanel is probably one the few companies that makes a good cream bronzer. The Chanel Soleil Tan De Chanel has been a favorite of makeup artists for many years.. The only downside is that it comes only in a single shade. I purchased it from Nordstrom and it cost USD $48.00. It comes in a huge plastic jar containing 30g of product, which will last forever! It is well worth the money considering the cost per gm of product compared to other brands such as MAC, Benefit, etc.

The product is a gel-cream which is a warm brown shade.. It works on most skin, but might be too light for anybody with deeper skin tone. It can be used on its own or under or above foundation. With a light hand, it makes for a great bronzer and gives a beautiful glow to my skin. When layered and topped off with a powder, this develops into an excellent contour product.

It blends beautifully on the skin and is easy to apply. It can be worn on its own to add warmth to the skin and to even out the skin tone. It leaves behind a diffused, bronzed effect.  It stays put all day and doesn’t look orange/red on my skin. With this product, it’s important to use a good brush that doesn’t shed. It gives a lovely finish to my skin. I highly recommend this product if you are on the market for a natural looking cream bronzer/contour product.

chanel, beauty, make up, chanel foundation, tips, fashion blogger, bronzer

Guerlain Meteorites Powder For the face.

This is my go to product for air brush perfect skin. It has pink, gold, pearl, lavender, and mint balls in here and you swirl it together and buff it onto your skin for healthy air brush look. It also smells great, slight floral scent. It diffuses all my flaws after I use my concealer and this last all day for me.

Teint Rose 02 was my first tin of meteorites balls so I have been using these for about 2-3 years now and love them. I have found them a good choice for my skin tone. I do get a noticeable shimmer from these as they are not as subtle as the pressed version. They are a beautiful finishing powder that leaves you looking soft-focused, slightly airbrushed, healthy and glowy.

Does one need these, no of course not there are other finishing powders out there. These though have some special to them. They make my skin look so much better and in any light.

chanel, beauty, make up, chanel foundation, tips, fashion blogger, guerlian, powder

LOOKBOOK Hype Night in Chicago

Early this summer, I had a meeting with Jason Su of to discuss the current state of the fashion community in Chicago.  Instantly I could feel Jason’s passion not only for fashion but for connecting people who had a common interest, in this case fashion.   Jason envisioned an event that took all the best aspects of and brought them to a local venue with users who interact and use the site regularly.  I knew instantly that Olga and I could deliver and bring Jason’s local vision to life!


After weeks of identifying top sponsors and scouring numerous locations we made our way into Sofitel – Water Tower.  The aura and charm of the hotel made Olga and I know without a doubt that the Sofitel would be the only choice for our event.


On Thursday January 29th, Olga Tsoi, my partner in crime from, and I hosted the LOOKBOOK Hype Night at the world famous Sofitel Chicago Water Tower.


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 Fifty of Chicago’s best and most fashion conscious bloggers converged at the magnificent Sofitel Hotel to watch talented up and coming models showing their personal style and the latest fashions including shirts designed by Olga and myself which will be available in our store shortly.

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Also we discussed fashion trends and network, and enjoy champagne, and cupcakes provided by Magnolia Bakery, Chicago’s premiere destination for baked goodies.  Hors d’oeurves were provided complimentary of the executive chef of the Sofitel Water Tower and Hollywood Fashion Secrets provided a take home gift for each attendee.


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A henna tattoo station was on site to allow for the all the ladies to have a chance to get a two week long fashion statement on their body.


Thank you again to all the attendees and sponsors who helped make this happen! Without you this event would not have been possible.

We are currently working on our second event and can’t wait to give you more details.  Tell me where you want us to come next? Follow ProjectCity PR for upcoming events!

My outfit of the event:

Dress: Free People

Boots: Christian Louboutin

Earings: Givenchy

Neckless: Top Shop