LOOKBOOK Hype Night in Chicago

Early this summer, I had a meeting with Jason Su of Lookbook.nu to discuss the current state of the fashion community in Chicago.  Instantly I could feel Jason’s passion not only for fashion but for connecting people who had a common interest, in this case fashion.   Jason envisioned an event that took all the best aspects of Lookbook.nu and brought them to a local venue with users who interact and use the site regularly.  I knew instantly that Olga and I could deliver and bring Jason’s local vision to life!


After weeks of identifying top sponsors and scouring numerous locations we made our way into Sofitel – Water Tower.  The aura and charm of the hotel made Olga and I know without a doubt that the Sofitel would be the only choice for our event.


On Thursday January 29th, Olga Tsoi, my partner in crime from Littletoomuch.com, and I hosted the LOOKBOOK Hype Night at the world famous Sofitel Chicago Water Tower.


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 Fifty of Chicago’s best and most fashion conscious bloggers converged at the magnificent Sofitel Hotel to watch talented up and coming models showing their personal style and the latest fashions including shirts designed by Olga and myself which will be available in our store shortly.

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Also we discussed fashion trends and network, and enjoy champagne, and cupcakes provided by Magnolia Bakery, Chicago’s premiere destination for baked goodies.  Hors d’oeurves were provided complimentary of the executive chef of the Sofitel Water Tower and Hollywood Fashion Secrets provided a take home gift for each attendee.


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A henna tattoo station was on site to allow for the all the ladies to have a chance to get a two week long fashion statement on their body.


Thank you again to all the attendees and sponsors who helped make this happen! Without you this event would not have been possible.

We are currently working on our second event and can’t wait to give you more details.  Tell me where you want us to come next? Follow ProjectCity PR for upcoming events!

My outfit of the event:

Dress: Free People

Boots: Christian Louboutin

Earings: Givenchy

Neckless: Top Shop

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